adidas Originals - Advertising - Johannes Leonardo






adidas Originals
Original is 
Never Finished
Adidas originals inspires a new generation to redefine the meaning of originalité.




adidas Originals
Superstar
Superstar is not what you think it is.





adidas Originals
Original is 
Never Finished SS18
One creator influences the next in adidas Originals’ new Never Finished Campaign.


Johannes Leonardo was created with the belief that we are only at the beginning of a fundamental shift in the way consumers will ultimately engage with brands. Technology is exponentially changing our world and as a result media no longer controls the conversation. Consumers do. Consumers who will only continue to become more empowered. More in control of what they see, more able to spread ideas and bring their own voice to a brand’s message.



Johannes Leonardo optimizes all we do against them. There will always be new media. There will always be new technology. But there is only one medium. The consumer is the medium. Johannes Leonardo empowers and liberates them through our ideas.

Douglas B

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